Amazon’s next-gen AI assistant for shopping is now even smarter, more capable, and more helpful

Rufus can search for products based on activity, event, purpose, and other use cases, and automatically add items to your cart, tell you if you’re getting the best price, find top deals every day of the year, auto-buy items at a set price, and take a handwritten grocery list and add the items to your cart.https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-aiAmazon's new AI-powered tool will help save time for shoppers by using personalized prompts, expert guidance, and product recommendations.https://www.eweek.com/news/amazon-ai-shopping-bot-interests/https://fortune.com/2025/11/02/amazon-rufus-ai-shopping-assistant-chatbot-10-billion-sales-monetization/